01 — THE TEST
Tested in front of your eyes.
Purity is checked in plain view, right in front of you. No back rooms, no guesswork, no hidden deductions.
Sell Your Gold At Its Real Value
Settle Gold Loans Across Banks & NBFCs
Release Your Pledged Gold With Ease
Free ValuationNo obligation to sell
Tested In Front of YouLive purity check
Instant PayoutsCash · UPI · Bank
Full TransparencyLine-by-line price breakup
Sell Your Gold Jewellery · Coins · Scrap
Release Pledged Gold Banks · NBFCs · Pawn Shops
Fair Pricing Live Market Rate
KYC Compliant Safe & Legal
Paid The Same Day Cash · UPI · Bank
Why Anantha Easy Gold
The way gold buying should be.
We built Anantha Easy Gold for the people who've been short-changed elsewhere. Every weighing, every test, every rupee — explained in front of you.
All
Banks, NBFCs and pawn shops — we settle the loan and release your gold.
Live market pricing
Rates track the bullion market. The price you see is the price you get.
Safe & documented
Every sale is KYC-compliant and properly recorded, so your transaction is fully above board.
KYCDocumented
Money in minutes
Agree the price, get paid immediately — your choice of method.
CashUPIBank Transfer
Valuation is free
Testing and a full price breakup cost nothing. Always.
NO PRESSURE, EVER
Book Free Valuation ↗
Get a free price. Say no if it's not right.
Spot The Difference
Selling gold, the honest way.
Most people only find out what they lost after they've sold. Here's what changes when you come to us.
The usual way
- ✕Gold tested out of your sight
- ✕One lump-sum number, no breakup
- ✕Surprise deductions at the end
- ✕Pressure to decide on the spot
- ✕Pledged gold? Sort the loan yourself first
The Anantha way
- ✓Tested live, right in front of you
- ✓Line-by-line price at the live market rate
- ✓Every deduction explained before you agree
- ✓Free valuation — say no if it's not right
- ✓We settle your bank, NBFC or pawn loan for you
What We Buy
If it's gold, we'll value it.
Old, broken, out of fashion or locked up in a loan — every piece is tested live and priced on its actual purity and weight.
Jewellery
Necklaces, bangles, chains, rings and earrings — any design, any age.
Coins & Bars
Gold coins, biscuits and bars from banks, jewellers or mints.
Broken & Scrap
Snapped chains, single earrings, damaged pieces — purity is what counts.
Pledged Gold
Gold sitting with a bank, NBFC or pawn shop — we settle the loan and release it.
Not sure what you have? Valuation is always free.
How It Works
Simple. Transparent. Fast.
Whether you're selling outright or releasing pledged gold from a loan, the process is clear, watched, and quick.
1
Book a free valuation
Call, WhatsApp or send the form — we'll arrange your free, no-obligation valuation.
2
Live purity testing
Your gold's purity is tested live, right in front of you.
3
Transparent price breakup
Full calculation at the live market rate, every line explained before you decide.
4
Instant payment
Cash, UPI or bank transfer — paid the moment you agree.
1
Share loan details
Loans from any bank, NBFC or pawn shop — just share your loan paperwork.
2
We settle directly
Our team coordinates with the lender and clears the outstanding on your behalf.
3
Live gold evaluation
Released gold is tested transparently, right in front of you.
4
Balance paid instantly
The remaining value after loan settlement is paid to you the same day.
What We Offer
Two services. One promise.
Honest valuation, fair pricing, immediate payment — no matter which route you choose.
Service 01 · Sell Gold
Sell Your Gold
Turn your jewellery, coins or scrap gold into instant value — with honest pricing and live, watched testing.
1Free, no-obligation evaluation
Book by call or WhatsApp at your convenience.
Book by call or WhatsApp at your convenience.
2Live, transparent testing
Witness every step of the purity check yourself.
Witness every step of the purity check yourself.
3Live market price breakup
Every charge and deduction explained line by line.
Every charge and deduction explained line by line.
4Same-day payment
Cash · UPI · Bank transfer — your choice.
Cash · UPI · Bank transfer — your choice.
Service 02 · Loan Release
Release Pledged Gold
Close your gold loan and unlock its true value — we handle the whole settlement process end to end.
1Share your loan details
Any bank, NBFC or pawn shop — we work with all of them.
Any bank, NBFC or pawn shop — we work with all of them.
2Direct lender settlement
We coordinate with your lender so you don't have to.
We coordinate with your lender so you don't have to.
3Transparent evaluation
Released gold valued live, in front of you.
Released gold valued live, in front of you.
4Balance paid the same day
The remaining amount reaches you immediately.
The remaining amount reaches you immediately.
Gold Value Estimator
What's your gold worth?
Enter today's 24K rate, pick your gold type and weight for a quick ballpark. Your exact price is confirmed after live purity testing.
Indicative value
₹ —
Fill in weight and rate to see your estimate.
24K
22K
916
20K
18K
Get My Exact Price ↗
Estimate only, based on the gold type and rate you enter. Final value depends on live purity testing, stone/wax deductions and the market rate at the time of sale.
Customer Stories
What our customers say.
Real words from people who sold gold or released pledged loans with us.
Real value.Real fast.Really honest.
Questions, Answered
Before you book.
Is the valuation really free?
Yes. Testing and valuation cost nothing, and there's no obligation to sell. If the price isn't right for you, you keep your gold.
How is my price calculated?
Purity × net gold weight × the live market rate. Any deductions (stones, wax, solder) are shown line by line before you agree to anything.
How do I get paid?
Your choice of cash, UPI or direct bank transfer — paid immediately once you agree on the price.
My gold is pledged. Can you still help?
Yes. Share your loan details — bank, NBFC or pawn shop. We coordinate the settlement with your lender, release the gold, value it live and pay you the balance the same day.
How do I book?
Call +91 91336 89898 or +91 91337 89898, WhatsApp us, or send the enquiry form below. We'll get back to you to arrange your free valuation.
Your gold has a real price. Find out what it is today.
Get in Touch
Free valuation, no obligation.
Send us a quick note or call directly. We'll get back to you quickly — and there's never any pressure to sell.
✆
@Phone+91 91336 89898 · +91 91337 89898
Email[email protected]
✉WhatsAppChat with us instantly
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LocationHyderabad, Telangana